In my earlier days of affiliate marketing, I asked a friend what’s the best niche for affiliate marketing? He responded, “The ones that makes money”. Now this ear grabbing comment got my attention, but when I started grinding his comment in my mind, I started to reverse engineer this answer.
- Is it profitability of the niche programs?
- Is it the audience size / type that makes it profitable?
- Is it the high traffic in the niche which is making it more profitable?
What I can say that every selected niche can be profitable if researched right, but there is so much importance on your passion to create content in this niche.
Using your uncontrollable desire is the key for you not only to select a niche that is interesting to you, but will make the process of helping others and creating captivating content much easier. It will be the content that will carry your site, blog, brand or new business to make money.
Finding your niche is simple process at a high level:
- Identify your passion or interests
- Research it for profitability and sustainability
There’s a bit more detail when you break it down. Let’s crack away the shell and look inside.
Step 1: Identify your passion
Do you love fishing, dogs, books, tech gadgets, fitness, health or sex? These can all be profitable niches. There truly is no limit, if there you have an interest, you’ll find something.
I find interests in the types of books I’m reading, the YouTube videos I’m watching, the blogs I visit, what I like to do in my spare time (if I have any) and what I could talk about all day if I had the chance.
What if you have many interests but don’t know which one to pick?
If this is your first niche and you have too many options, cut them down to 3 -5 favourites. Just because this is your first, doesn’t mean you won’t use all these niche ideas in the future on your second, third or many sites.
Also, don’t get worried about getting it wrong, we are going to research each niche to ensure it’s a fit for you and your business.
If one of these niches fits best with your life mission or purpose, that is green light to progress to researching it. Passion + Life purpose = motivational and fun to do.
If your interest is something like worm farming or lawn maintenance and you are thinking, this is not going to be a profitable niche. Stop the negative thinking and just write it down. You be astonished the audience you can attract to these niches.
What if you can’t find an interest or just don’t have a passion?
When I was stuck in niche limbo, I got my credit card statement and highlighted everything that I purchased that was in my interest. With health being one of my interests, I noticed how much I was spending on supplements and health gadgets.
I thought, if I’m spend all this money on this stuff, I bet there are another million people with the same interest spending as well. I already now so much about these products from research and testing which makes me an expert in this niche.
Many get stuck trying to find any niche. Here are some other things to do to identify some interests:
What are you good at? Sharing your skills and associate products to these skills. Find where you can bring unique value to the table.
Check your web browser history. See what you have been researching in the past period. You may already be an expert.
Check out categories in some of the main Affiliate market places. Browse what other people are needing to get promoted and something may spark your interest.
At the end of the day, get 3 niches on your list as a minimum. Don’t always look for high paying commissions if you are in Affiliate market places. Feel the interest on what you would buy.
The big 3 that people most search for which are emotional attached that include Romance, Health and Wellness, Money and Wealth. Are these saturated on the web? Yes, but this just means competitions is high.
If it’s your first niche, stick to what your passion is and stay away from the big 3 unless this is where your interest is.
Step 2: Research, Research, Research!
Don’t buy the domain just yet. You’ve found it and ideas are flowing out of your ears due the excitement. Great, write them down and get onto this step.
If you’re in this for the long haul, you might be working in this niche for years to come, so you want to sustain motivation and ideas. The key to researching is looking at the niche from different angles as well as sustainability.
This step can take a day to a week. It is worth it. By the time you have finished the research, you’ll have the building blocks for your journey.
Look at the competition
Research the 5-10 top influencers in your selected niche. See what you like and what you can do better. Don’t worry about saturation of the market, this means nothing if you have good content, SEO and individuality.
Doing this process with show you how your competition presents content, what kind of content is out there and how they promote affiliations.
Find merchants in your niche
Without things to promote and review, there is no profitability in this niche. If there is nothing to sell (which is normally not true) or low profitability, this is the time to decide to try one of your other top 3-5 niches you selected in step 1.
It is very rare that you cannot find sub niches that are profitable in the same space. So, try to open your mind and search many different merchants before you give up.
When you look at merchants, don’t join any paid programs yet unless they have free trials. We are still testing the waters before you take the plunge.
Make a list of content ideas
Write down as many content ideas as you can. 50 – 100 is the goal because this will sustain your first year of content creation. More ideas will flow as you start working within your niche and finding your audience.
Now if you can’t get to at least 40 content ideas, I would consider going back to the drawing board and looking at you top 3-5 niches again.
Content IS king when it comes to driving traffic to your site, videos or social media. Don’t start without it.
Create a piece of content
Write an article on one of your ideas. See how it feels. Did it feel great to get it on paper?
Read your article to yourself, how does it sound. Get friends to read and get their opinion if it helps. If you’ve got no-one to read it, send it to me and let me review for you.
If the process of creating content feels good, the market in your niche is profitable and this is something that’s your deep passion, you have a winner. The next steps are building your website and learning the ins and outs of a successful affiliate marketer.
Did you find your niche in a different way or have any other tips on how find a niche? Please add your comments below.