How to find the best keywords for SEO – the keys to your online success

keywords for SEO

best keywords for blogsThe story of how you likely found this post may have started in a search box. Those few simple words, questions and thoughts typed away and ENTER… here you are.  There is a bit of science to it, also some tactics and I want to show you how to find the best keywords for SEO.

With billions of search phrases and words, it’s just mind-boggling how much information is on the web and how fast we can find the best related content of our choosing. Search engines like Google, Bing, Yahoo, Facebook and YouTube do a terrific job of categorising content which is done with keywords found in titles, content, meta information and meta tags.

One of the core components of making it in online business is to get your site to hit that first page of search listings. This is not just dependant on keywords, but if your site is young, selecting strategic keywords could be the key to helping you rank in searches.


How to do effective keyword research

No doubt you’ve found your niche and you have your article ideas rearing to go. The are many ways of arriving with a list of keywords to suit your content. Like choosing anything online, make a big list a work your way down.

Start off by making an inception list of heaps of keywords that fit your content. Jot down what’s in your mind first then start the firsts step of research by:

Google it: Use Google and other search engines to type in the key phrases or words and review what your competitors are using. Run through the first few pages and jot some ideas down.

Product and Brands: Searches products and brands if you are promoting. This is a great way to find alternate search terms not just in a brand, but competitors brands and products.

Check the competition: See what the competition is using. Look at the 5 top searches in your keyword or phrase.

Soovle through the words: No that’s not a typo, Soovle is very cool free tool combining different search engines from Bing, Yahoo, Amazon, Goolge, Wikipeda, Youtube and Answers.com which quickly spit out an instant search.

best keyword search tools

Expand your horizons: start looking at related search terms. If your using Google, scroll to the bottom of the page and capture the best related search terms. This could make the keyword phrase more unique, have different competition or open your niche to other traffic sources.

Slurp though your soup: use the alphabet soup method to open the range of keywords available. This can be achieved in Google by changing one of the words in your key phrase with different letters. See this video example for a better explanation.

One last thing I’d add here is too make sure your keyword is relevant to your content. Don’t try to fool people to come to your content if its unrelated. You’re audience will diminish and so will your authority within search engines.

 


How do I choose keywords for SEO

Once you have list of wide ranging keywords, you need to optimize them so Search Engine Optimization comes into play.

The most popular keywords are what search engines will raise to the top of their list and that’s where we want to be. Unfortunately, with top ranging search terms come with high competition.

If you have a well-developed website with regular flow of traffic, you can stand a chance to hit the first page of the searches.

If your site and content is still young, you may want to go for lower competition words which aren’t as popular. You’ll have a better chance of ranking higher in the chain.

How do you check keywords for popularity and competition?

There are heaps of keyword tools available out on the market and all have different features. I’ve used many of them but seem to return to these 2 effective tools:

Google adwords for keywordsGoogle Keyword Tool: If you don’t have a Google Adwords Account, you’re just not serious about keywords. Google Keyword Planner offers a great free platform to view monthly traffic on search term and a very rough guide on the competition.

The thing I like a Google Keyword Planner is that is show the suggested bids for paid SEO on search terms. This is valued on what everyone else is paying from them so you know they’re working for someone if the rates are high.

What I don’t like is the way they range competition with a Low, Medium or High rating. It’s not an very accurate measure and is just a general guide. But what do you want for free!

 

best keyword toolsJaxxy Keyword Tool: Jaxxy is one of my favourite keyword tools out there. It is not just detailed and accurate, it gives you a whole host of added features like:

  • Built in Alphabet Soup Search
  • Save List of Keyword Research
  • Search History
  • Search Analysis of Google, Bing and Yahoo
  • Site Rank

My favourite feature about Jaxxy is its detail for popularity and competition which has helped get my sites to the front page of search engines.  With this detail I can strategical pick the best search terms for my posts, pages, pictures and videos.

This is a paid program $19/month for Pro or $49/month for Enterprise. It’s a small investment I pay to get high ranking sites.

You can trial a free Starter account that gives you 30 free search terms and access to some of the great inbuilt tools.

>>>Get your free Jaxxy Strater Account  and try for yourself<<<

Implementing keywords into a website for success

Completing your research and analysis, you should have excellent keywords ready to be added to your content. How can you use keywords to get the most out of SEO?

Page or Post Name: You the keyword logical phrase in your page name and your permalink if possible. This will be a starting point for search engines to index you.best keyword placement

The key to making this keyword phase successful is to also use it once in the first few paragraphs of your post. This is because search engines scan your content and the first few paragraphs are most commonly scanned.

Don’t Repeat it too often: Don’t use the search term too often in your content. This can affect your chances of grabbing a high rank as some of the SEO algorithms don’t like this.

Instead use related search terms when inserting keywords and phrases elsewhere in you content.

Picture get searched too: Always add keywords and phrases to Alt text in your pictures. This meta data is also scraped by Search engines and can generate incredible traffic.

Keyword Headings: Create some logical heading with keyword phrases. These can also be related keyword terms that you found during your research. Just because the keywords aren’t at the top of your content, doesn’t mean it won’t rank.


Start generating your keywords today

I hope you found these basic tips useful for finding your best keywords. This space is vast and fluid so you have to stay on top of your game with what’s available and latest algorithms for search engines.

Keywords are powerless without the best analytical data you can get and proper placement in your content. This is such an important part of developing your traffic and audience. So, make sure you find the best keywords before you publish.

Do you have any favorite tips for picking successful keywords? Please comment below.

Why blog comments are important – how to get more interaction

Why Blog comments are important

I can’t comment enough on why blog comments are important. See what I did there. No seriously, if you’re building an online presence, interaction with your audience is important on just about any platform.

If your using a blog as your central content store, then comments on your posts are key for your tribe to give you feedback and drive traffic to your site.

Only a low margin of your readers takes the time to stop and leave you a drop of gold or some constructive criticism. I’d guess about 1% or less on most of my posts.

Now not all comments are built equal and there 2 sides to every story. Let’s dig into why you should know the importance of commenting.


Just some comments on the benefits

Audience interaction – connecting with your audience is a key to building relationships, trust and getting honest feedback. You can’t grow your brand in the right direct without these.Do comments affect SEO

The interaction with your audience helps also gauge the quality of your content and type of audience you have built. This is also a stepping stone into knowing your audience and adjusting your campaigns to suit.

Search Engine Optimization  (SEO) – the second reason you should have comment engagement on every post is that search engines are looking for subscriptive commentary. They want to see action on your site if they are going to rank it.

If you want to build authority with Google, Bing and Yahoo, you better have some visitor interaction.

Backlinks – When you leave interesting comment, you also get the opportunity to leave your website link for someone to come directly to your site. This is called Backlinking and it’s another great way to attract more visitors. Don’t leave an opportunity like this on the table. Add your link with every comment you make.

I’m here for the comments – Do you just get stuck on Facebook or Twitter reading through the top liked comments on a massive post. Secondary communities can be built in your comments. It’s another opportunity to build relationships, add affiliate links or backlinking to other useful articles on your site.


The dark side of comments

are blog comments a waste of timeNot for the time poor – Some large blogs and businesses have made the call to turn off their comments as its too time consuming. I think this is a good problem to have if you can drive enough traffic to your site without comments.

If you’re trying to get your site of the starting line, you need to invest this time in the comments or look for other ways of driving traffic to your site.

Get heckled on your own page – Only happened once to me but it was clear that the individual was a bit of a troll with low self-esteem which I tried to help him with. Luckily, he is now a regular visitor to one of my sites and turned out to be friendly.

You have the choice of moderating this negative view, but use them as learning from your audience. Just remember, you can’t make everyone happy, so don’t get down in the dumps if it happens to you.

Spam – Luckily there are algorithms and plugins to reduce spam comments for entering your site. In the first period of starting out, you should moderate every comment. Once your established and have found the best plugin to work for spam, then you can lose the moderating.


My tips for great commentary

If you are leaving comments, give honest feedback and constructive responses. This will not only make you look more professional to other readers, but allows a level of engagement by the blogger that will be rewarded.

If you have really dug into someone’s post, you normally end up with questions. Leave them in your comments. This gives great substance in the comment section and SEO for user engagement.

Leave comment that have your readers coming back. Use this conversation to learn more about your audience and ask them questions too.

how to get more comments

How to get them back in the comments feed

By default, WordPress comments doesn’t have a way of notifying users when their comment has been returned or replied to by someone else. This could leave questions in limbo and loss of interaction from readers.

You can add a subscription option to your comments and there are a few plugins which work well. I’ve been using Subscribe to Comments Reloaded which is free and takes almost no set up for basic use.

This plugin will give the reader the option to subscribe and receive an email when their comment has been moderated or replied too.

This tip will have readers coming back and interacting on your posts.

Here is a quick video on how it works.


Hope you enjoyed these tips and of course your comments below are required to make this post live up to the expectations.

Best of success with your comments.