The story of how you likely found this post may have started in a search box. Those few simple words, questions and thoughts typed away and ENTER… here you are. There is a bit of science to it, also some tactics and I want to show you how to find the best keywords for SEO.
With billions of search phrases and words, it’s just mind-boggling how much information is on the web and how fast we can find the best related content of our choosing. Search engines like Google, Bing, Yahoo, Facebook and YouTube do a terrific job of categorising content which is done with keywords found in titles, content, meta information and meta tags.
One of the core components of making it in online business is to get your site to hit that first page of search listings. This is not just dependant on keywords, but if your site is young, selecting strategic keywords could be the key to helping you rank in searches.
How to do effective keyword research
No doubt you’ve found your niche and you have your article ideas rearing to go. The are many ways of arriving with a list of keywords to suit your content. Like choosing anything online, make a big list a work your way down.
Start off by making an inception list of heaps of keywords that fit your content. Jot down what’s in your mind first then start the firsts step of research by:
Google it: Use Google and other search engines to type in the key phrases or words and review what your competitors are using. Run through the first few pages and jot some ideas down.
Product and Brands: Searches products and brands if you are promoting. This is a great way to find alternate search terms not just in a brand, but competitors brands and products.
Check the competition: See what the competition is using. Look at the 5 top searches in your keyword or phrase.
Soovle through the words: No that’s not a typo, Soovle is very cool free tool combining different search engines from Bing, Yahoo, Amazon, Goolge, Wikipeda, Youtube and Answers.com which quickly spit out an instant search.
Expand your horizons: start looking at related search terms. If your using Google, scroll to the bottom of the page and capture the best related search terms. This could make the keyword phrase more unique, have different competition or open your niche to other traffic sources.
Slurp though your soup: use the alphabet soup method to open the range of keywords available. This can be achieved in Google by changing one of the words in your key phrase with different letters. See this video example for a better explanation.
One last thing I’d add here is too make sure your keyword is relevant to your content. Don’t try to fool people to come to your content if its unrelated. You’re audience will diminish and so will your authority within search engines.
How do I choose keywords for SEO
Once you have list of wide ranging keywords, you need to optimize them so Search Engine Optimization comes into play.
The most popular keywords are what search engines will raise to the top of their list and that’s where we want to be. Unfortunately, with top ranging search terms come with high competition.
If you have a well-developed website with regular flow of traffic, you can stand a chance to hit the first page of the searches.
If your site and content is still young, you may want to go for lower competition words which aren’t as popular. You’ll have a better chance of ranking higher in the chain.
How do you check keywords for popularity and competition?
There are heaps of keyword tools available out on the market and all have different features. I’ve used many of them but seem to return to these 2 effective tools:
Google Keyword Tool: If you don’t have a Google Adwords Account, you’re just not serious about keywords. Google Keyword Planner offers a great free platform to view monthly traffic on search term and a very rough guide on the competition.
The thing I like a Google Keyword Planner is that is show the suggested bids for paid SEO on search terms. This is valued on what everyone else is paying from them so you know they’re working for someone if the rates are high.
What I don’t like is the way they range competition with a Low, Medium or High rating. It’s not an very accurate measure and is just a general guide. But what do you want for free!
Jaxxy Keyword Tool: Jaxxy is one of my favourite keyword tools out there. It is not just detailed and accurate, it gives you a whole host of added features like:
- Built in Alphabet Soup Search
- Save List of Keyword Research
- Search History
- Search Analysis of Google, Bing and Yahoo
- Site Rank
My favourite feature about Jaxxy is its detail for popularity and competition which has helped get my sites to the front page of search engines. With this detail I can strategical pick the best search terms for my posts, pages, pictures and videos.
This is a paid program $19/month for Pro or $49/month for Enterprise. It’s a small investment I pay to get high ranking sites.
You can trial a free Starter account that gives you 30 free search terms and access to some of the great inbuilt tools.
Implementing keywords into a website for success
Completing your research and analysis, you should have excellent keywords ready to be added to your content. How can you use keywords to get the most out of SEO?
Page or Post Name: You the keyword logical phrase in your page name and your permalink if possible. This will be a starting point for search engines to index you.
The key to making this keyword phase successful is to also use it once in the first few paragraphs of your post. This is because search engines scan your content and the first few paragraphs are most commonly scanned.
Don’t Repeat it too often: Don’t use the search term too often in your content. This can affect your chances of grabbing a high rank as some of the SEO algorithms don’t like this.
Instead use related search terms when inserting keywords and phrases elsewhere in you content.
Picture get searched too: Always add keywords and phrases to Alt text in your pictures. This meta data is also scraped by Search engines and can generate incredible traffic.
Keyword Headings: Create some logical heading with keyword phrases. These can also be related keyword terms that you found during your research. Just because the keywords aren’t at the top of your content, doesn’t mean it won’t rank.
Start generating your keywords today
I hope you found these basic tips useful for finding your best keywords. This space is vast and fluid so you have to stay on top of your game with what’s available and latest algorithms for search engines.
Keywords are powerless without the best analytical data you can get and proper placement in your content. This is such an important part of developing your traffic and audience. So, make sure you find the best keywords before you publish.
Do you have any favorite tips for picking successful keywords? Please comment below.