I can’t comment enough on why blog comments are important. See what I did there. No seriously, if you’re building an online presence, interaction with your audience is important on just about any platform.
If your using a blog as your central content store, then comments on your posts are key for your tribe to give you feedback and drive traffic to your site.
Only a low margin of your readers takes the time to stop and leave you a drop of gold or some constructive criticism. I’d guess about 1% or less on most of my posts.
Now not all comments are built equal and there 2 sides to every story. Let’s dig into why you should know the importance of commenting.
Just some comments on the benefits
Audience interaction – connecting with your audience is a key to building relationships, trust and getting honest feedback. You can’t grow your brand in the right direct without these.
The interaction with your audience helps also gauge the quality of your content and type of audience you have built. This is also a stepping stone into knowing your audience and adjusting your campaigns to suit.
Search Engine Optimization (SEO) – the second reason you should have comment engagement on every post is that search engines are looking for subscriptive commentary. They want to see action on your site if they are going to rank it.
If you want to build authority with Google, Bing and Yahoo, you better have some visitor interaction.
Backlinks – When you leave interesting comment, you also get the opportunity to leave your website link for someone to come directly to your site. This is called Backlinking and it’s another great way to attract more visitors. Don’t leave an opportunity like this on the table. Add your link with every comment you make.
I’m here for the comments – Do you just get stuck on Facebook or Twitter reading through the top liked comments on a massive post. Secondary communities can be built in your comments. It’s another opportunity to build relationships, add affiliate links or backlinking to other useful articles on your site.
The dark side of comments
Not for the time poor – Some large blogs and businesses have made the call to turn off their comments as its too time consuming. I think this is a good problem to have if you can drive enough traffic to your site without comments.
If you’re trying to get your site of the starting line, you need to invest this time in the comments or look for other ways of driving traffic to your site.
Get heckled on your own page – Only happened once to me but it was clear that the individual was a bit of a troll with low self-esteem which I tried to help him with. Luckily, he is now a regular visitor to one of my sites and turned out to be friendly.
You have the choice of moderating this negative view, but use them as learning from your audience. Just remember, you can’t make everyone happy, so don’t get down in the dumps if it happens to you.
Spam – Luckily there are algorithms and plugins to reduce spam comments for entering your site. In the first period of starting out, you should moderate every comment. Once your established and have found the best plugin to work for spam, then you can lose the moderating.
My tips for great commentary
If you are leaving comments, give honest feedback and constructive responses. This will not only make you look more professional to other readers, but allows a level of engagement by the blogger that will be rewarded.
If you have really dug into someone’s post, you normally end up with questions. Leave them in your comments. This gives great substance in the comment section and SEO for user engagement.
Leave comment that have your readers coming back. Use this conversation to learn more about your audience and ask them questions too.
How to get them back in the comments feed
By default, WordPress comments doesn’t have a way of notifying users when their comment has been returned or replied to by someone else. This could leave questions in limbo and loss of interaction from readers.
You can add a subscription option to your comments and there are a few plugins which work well. I’ve been using Subscribe to Comments Reloaded which is free and takes almost no set up for basic use.
This plugin will give the reader the option to subscribe and receive an email when their comment has been moderated or replied too.
This tip will have readers coming back and interacting on your posts.
Here is a quick video on how it works.
Hope you enjoyed these tips and of course your comments below are required to make this post live up to the expectations.
Best of success with your comments.